When we started working with MG cars in 2017 we redesigned their entire approach to brand and performance marketing.
We put bespoke measurement based on brand search and business outcomes at the heart of our strategic planning and ongoing optimisation. This understanding of the complex interrelationships between stages in the purchase cycle enabled us to reduce dependence on paid search, focusing on organic and direct traffic as a way to harvest demand from top of funnel activation.
The result of this marketing revolution made MG the fastest growing car brand in the UK, breaking all market share & sales records in 2020.
*Source – https://www.autoexpress.co.uk/news/353974/mg-and-tesla-were-only-car-makers-increase-sales-last-year
